March 2025
CSRKacamatamoo x Lion's Club: 110 Free Glasses for Students
Kacamatamoo partnered with Lion's Club to distribute 110 free eyeglasses to students at MTS Al-Bahri, reinforcing our commitment to accessible vision care for all.
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About MOO Group
Building Indonesia's Premier Vision Care Ecosystem
MOO Group is the holding company behind the Kacamatamoo Group — an integrated ecosystem of companies dedicated to making quality vision care accessible, innovative, and trusted across Indonesia and Asia.
Founded by Michael Oktowinadi, what began as an online eyewear startup in 2019 has grown into a multi-entity group spanning retail, contact lenses, smart glasses, supply chain distribution, international trading, and clinical eye care.
Today, with over 80 retail stores across Indonesia and a rapidly expanding regional presence, MOO Group continues to redefine how people experience vision care — driven by innovation, integrity, and an unwavering commitment to excellence.
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Subsidiaries
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Our Brands & Companies
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Our Purpose
Our Vision
To build a vision care ecosystem that is accessible, innovative, trusted, and proudly represents Indonesia on a global stage.
Our Mission
To deliver comprehensive vision care through an integrated ecosystem of tele-optometry, high-quality eyewear at affordable prices, subscription-based eye health, and community-focused Vision Care Hubs with excellent service.
Our Core Values
SAHABAT
S
Speed & Service Excellence
A
Adaptability
H
Honest & Integrity
A
Accountability
B
Be Professional & Grateful
A
Always Learning
T
Teamwork
Our Companies
A Growing Ecosystem of Excellence
Retail
Kacamatamoo
PT Kacamatamoo Indonesia Sukses
The main operating company of the Kacamatamoo Group. Indonesia's fastest-growing eyewear retail chain with 80+ stores nationwide, offering free eye exams, consultation, and premium eyewear at affordable prices.
80+ Stores
Contact Lens
Lensmoo
PT Istana Makmur Jaya
Dedicated to the production and distribution of contact lenses under the Lensmoo brand. Providing high-quality, comfortable contact lenses for the Indonesian market.
Brand: Lensmoo
Smart Glasses
Moox Smart Glasses
PT Moox
Pioneering the future of eyewear with smart glasses technology. Developing next-generation wearable devices that merge fashion with cutting-edge technology.
Innovation
Supply Chain
Visio Tech
PT Visio Tech Global
The supply chain backbone of the Kacamatamoo ecosystem. Specializing in the distribution of frames, lenses, and accessories to all group entities.
Distribution
International Trading
OPTIMOO Global
PT OPTIMOO Global Private Limited
Hong Kong-based arm's length trading company. Acts as the international procurement and trading hub, sourcing and distributing products for all Kacamatamoo outlets across Asia.
Hong Kong
Eye Clinic
Vio Optical Clinic
PT Darsana Adijaya Optika
A newly acquired company focusing on clinical eye care products including Ortho-K lenses and kids myopia management solutions. Expanding the group's reach into medical-grade vision care.
Ortho-K & Myopia
And more to come
Our Journey
From Startup to Industry Leader
2019
The Beginning
Launched Kacamatamoo through social media platforms and e-commerce, bringing affordable eyewear directly to Indonesian consumers.
2020–2021
Pandemic Growth
Online sales surged by 700% during the pandemic, validating the direct-to-consumer model and building a loyal customer base.
2022
First Offline Stores
Opened the first physical retail store in February 2022, followed by 3 more stores across the JABODETABEK area.
2023
Major Expansion
Rapid expansion with 20 new offline stores, reaching 24 total by year-end. Hired over 100 new employees to support growth.
2024
50 Stores Milestone
Retail network doubled to 50 stores, expanding beyond JABODETABEK to reach more cities and regions across Indonesia.
2025
MOO Group & Beyond
Established MOO Group as the holding company. Launched multiple subsidiaries. Targeting 100 stores nationwide with regional expansion across Asia.
Leadership
The Visionaries Behind MOO Group
MO
Michael Oktowinadi
CEO & Founder
Visionary entrepreneur who scaled Kacamatamoo from a social media startup to Indonesia's fastest-growing eyewear group with 80+ stores and an 8x increase in revenue within 2 years.
LinkedIn ProfileCO
Cindy Oktavian
CMO & Co-Founder
Brand architect behind Kacamatamoo's explosive growth. Grew the brand's social media following by over 400,000 in 2 years, establishing Kacamatamoo as a household name in Indonesian eyewear.
LinkedIn ProfileOur leadership team is supported by a growing workforce of 500+ dedicated professionals across Indonesia and Asia.
Latest News
News & Updates
March 2025
EventIftar With Kacamatamoo 2025
A special Ramadan gathering at RA Suites Simatupang featuring spiritual talks by Habib Jafar, Ustadz Solmed, and Ustadz Subki, along with free eye examinations for loyal customers.
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March 2025
CorporateKacamatamoo Goes to Office: PT United Family Food
Bringing eye education and free eye examinations directly to corporate offices, promoting workplace eye health awareness.
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February 2025
BusinessKacamatamoo Explores IPO Option
PT Kacamatamoo Sukses International targets nationwide expansion and opens the option for an Initial Public Offering to fuel further growth.
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March 2026
CorporateMOO Group Moves to New Headquarters
Kacamatamoo Group takes its biggest strategic step yet, officially moving into a brand-new headquarters to support the growing ecosystem.
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2025
Milestone80+ Stores Nationwide
Kacamatamoo achieves a major milestone with over 80 retail stores operating across Indonesia, bringing quality vision care closer to communities.
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CareersView All Openings
Join Our Growing Team
We're building Indonesia's premier vision care ecosystem and looking for talented individuals who share our passion for innovation, excellence, and making quality eye care accessible to all.
500+ Team Members
Across Indonesia
Store Manager
Multiple Cities, IndonesiaFull-time
Refraction Optician
JABODETABEKFull-time
Marketing Manager
JakartaFull-time
Supply Chain Analyst
JakartaFull-time
Be cautious of fraudulent recruitment under the name of Kacamatamoo or MOO Group. All official openings are posted on our verified channels.
Get In Touch
Contact Us
Headquarters
Jl. Percetakan Negara No. 764 D,
Cempaka Putih Barat, Cempaka Putih,
RT.7/RW.4, Rawasari, Kec. Cemp. Putih,
Kota Jakarta Pusat, DKI Jakarta 10520, Indonesia